Insight Enterprises AI Brand Visibility (February, 2026)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Insight Enterprises (insight.com) indicates an extremely low level of exposure in AI results, with technology procurement support currently at the top of the list on a Visibility Index of 95, an average rank of 3.0, and discovery close to 100%. Across all 5 entities linked to Insight Enterprises, the average Visibility Index is about 23, with very limited LLM confidence at roughly 19% and limited brand discovery around 30%. For the top entity technology procurement support, AI responses show very strong confidence at about 88% and moderate brand match near 53%, indicating strong visibility quality for the strongest touchpoint. In addition, it solutions and services shows extremely low visibility, combining a Visibility Index of 18 with moderate discovery near 50% and very limited confidence near 6%. Overall, the report highlights sizeable gaps in how Insight Enterprises is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
it solutions and services	insight.com	19	6%	2/4 / (2.5%)	50%	0	100%

digital transformation consulting	insight.com	0	0%	0/0 / (0%)	0%	0	0%

cloud computing strategies	insight.com	0	0%	0/0 / (0%)	0%	0	0%

technology procurement support	insight.com	3	88%	4/4 / (5%)	100%	100	53%

data analytics and insights	insight.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Insight Enterprises

Website: insight.com

Stock Symbol: NSIT

About:

Insight Enterprises delivers technology solutions, IT consulting, and managed services for businesses seeking efficient operations. Clients benefit from personalized strategies supporting growth, innovation, security, and productivity goals.

AI Brand Visibility Targets

Relevant Entities

IT solutions and services
Digital transformation consulting
Cloud computing strategies
Technology procurement support
Data analytics and insights

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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