Huntington Bancshares AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Huntington Bancshares (huntington.com) points to a low but measurable level of exposure in AI results, with commercial lending options leading AI exposure on a Visibility Index of 88, an average rank of 12.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Huntington Bancshares, the average Visibility Index is about 37, with very limited LLM confidence at roughly 16% and moderate brand discovery around 55%. For the top entity commercial lending options, AI responses show solid confidence at about 67% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. In addition, online mobile banking access shows above average visibility, combining a Visibility Index of 70 with very strong discovery near 100% and very limited confidence near 13%. Another key entity, personal banking financial services, holds a extremely low Visibility Index of 28 with solid discovery (about 75% of responses) and no measurable confidence near 0%. In summary, Huntington Bancshares has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Huntington Bancshares

Website: huntington.com

Stock Symbol: HBAN

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Relevant Entities

Personal banking financial services Investment management solutions Commercial lending options Mortgage and home loans Online mobile banking access See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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