Hershey AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Hershey (thehersheycompany.com) shows an extremely low level of exposure in AI results, led by seasonal candy promotions with a Visibility Index of 95, an average rank of 4.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Hershey, the average Visibility Index is about 23, with limited LLM confidence at roughly 23% and limited brand discovery around 25%. For the top entity seasonal candy promotions, AI responses show very strong confidence at about 88% and solid brand match near 77%, indicating strong visibility quality for the strongest touchpoint. In addition, sweet treats and desserts shows extremely low visibility, combining a Visibility Index of 21 with limited discovery near 25% and limited confidence near 26%. Taken together, these results show that Hershey is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Hershey

Website: thehersheycompany.com

Stock Symbol: HSY

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Relevant Entities

Chocolate confectionery products Snack food industry trends Seasonal candy promotions Sustainable sourcing practices Sweet treats and desserts See More Entities

Edit & Schedule Reports

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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