Halliburton AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for Halliburton (halliburton.com) shows a developing but still below-target level of exposure in AI results, led by oil and gas exploration services with a Visibility Index of 98, an average rank of 2.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Halliburton, the average Visibility Index is about 63, with solid LLM confidence at roughly 77% and solid brand discovery around 70%. For the top entity oil and gas exploration services, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Offshore drilling support equipment also contributes to the brand’s footprint, with a Visibility Index of 95, very strong discovery close to 100% and very strong confidence around 88%. In addition, hydraulic fracturing technology solutions shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. In summary, the patterns here show how Halliburton is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| oil and gas exploration services | halliburton.com | 2 | 96% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| energy sector project management | halliburton.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| hydraulic fracturing technology solutions | halliburton.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| reservoir evaluation and optimization | halliburton.com | 2 | 99% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| offshore drilling support equipment | halliburton.com | 3 | 88% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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