Halliburton AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for Halliburton (halliburton.com) shows a developing but still below-target level of exposure in AI results, led by oil and gas exploration services with a Visibility Index of 98, an average rank of 2.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Halliburton, the average Visibility Index is about 63, with solid LLM confidence at roughly 77% and solid brand discovery around 70%. For the top entity oil and gas exploration services, AI responses show very strong confidence at about 96% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, offshore drilling support equipment, holds a strong Visibility Index of 95 with very strong discovery (about 100% of responses) and very strong confidence near 88%. Hydraulic fracturing technology solutions also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Overall, the report clarifies where Halliburton already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| oil and gas exploration services | halliburton.com | 2 | 96% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| energy sector project management | halliburton.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| hydraulic fracturing technology solutions | halliburton.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| reservoir evaluation and optimization | halliburton.com | 2 | 99% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| offshore drilling support equipment | halliburton.com | 3 | 88% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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