Donaldson AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Donaldson (donaldson.com) reflects an extremely low level of exposure in AI results, where air and fluid filtration solutions is the strongest entity with a Visibility Index of 61, typical rank around 2.0, and appearing in roughly 75% of AI replies. Across all 5 entities linked to Donaldson, the average Visibility Index is about 24, with limited LLM confidence at roughly 38% and limited brand discovery around 30%. For the top entity air and fluid filtration solutions, AI responses show very strong confidence at about 96% and solid brand match near 69%, indicating below target visibility quality for the strongest touchpoint. Another key entity, dust, fume, and mist collection, holds a below target Visibility Index of 61 with solid discovery (about 75% of responses) and very strong confidence near 96%. Overall, the report highlights sizeable gaps in how Donaldson is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
air and fluid filtration solutions	donaldson.com	2	96%	3/4 / (3.75%)	75%	13	69%

engine and industrial applications	donaldson.com	0	0%	0/0 / (0%)	0%	0	0%

environmental sustainability practices	donaldson.com	0	0%	0/0 / (0%)	0%	0	0%

performance optimization technologies	donaldson.com	0	0%	0/0 / (0%)	0%	0	0%

dust, fume, and mist collection	donaldson.com	1	96%	3/4 / (3.75%)	75%	13	75%

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Company Overview

Company Name: Donaldson

Website: donaldson.com

Stock Symbol: DCI

About:

Donaldson delivers advanced filtration solutions, supporting businesses with reliable products engineered for efficiency. Trusted worldwide, Donaldson stands committed to superior performance and consistent quality across multiple industries.

AI Brand Visibility Targets

Relevant Entities

Air and fluid filtration solutions
Engine and industrial applications
Environmental sustainability practices
Performance optimization technologies
Dust, fume, and mist collection

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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