D.R. Horton AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for D.R. Horton (drhorton.com) reflects an extremely low level of exposure in AI results, where new home construction services is the strongest entity with a Visibility Index of 62, typical rank around 1.0, and appearing in roughly 75% of AI replies. Across all 5 entities linked to D.R. Horton, the average Visibility Index is about 24, with limited LLM confidence at roughly 39% and limited brand discovery around 30%. For the top entity new home construction services, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Residential real estate development also contributes to the brand’s footprint, with a Visibility Index of 60, solid discovery close to 75% and very strong confidence around 95%. Taken together, these results show that D.R. Horton is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| new home construction services | drhorton.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| residential real estate development | drhorton.com | 1 | 95% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| mortgage financing assistance programs | drhorton.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| energy-efficient housing solutions | drhorton.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| community planning and design | drhorton.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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