D.R. Horton

ChatGPT Visibility Report

AI Brand Visibility for D.R. Horton (drhorton.com) indicates an extremely low level of exposure in AI results, with new home construction services currently at the top of the list on a Visibility Index of 62, an average rank of 1.0, and discovery close to 75%. Across all 5 entities linked to D.R. Horton, the average Visibility Index is about 24, with limited LLM confidence at roughly 39% and limited brand discovery around 30%. For the top entity new home construction services, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. In addition, residential real estate development shows below target visibility, combining a Visibility Index of 60 with solid discovery near 75% and very strong confidence near 95%. Overall, the report highlights sizeable gaps in how D.R. Horton is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: D.R. Horton

Website: drhorton.com

Stock Symbol: DHI

Sector: Engineering & Construction Leaderboard

Industry: Homebuilders

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Relevant Entities

New home construction services Residential real estate development Mortgage financing assistance programs Energy-efficient housing solutions Community planning and design See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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