Bristol-Myers Squibb

ChatGPT Visibility Report

AI Brand Visibility for Bristol-Myers Squibb (bms.com) points to a low but measurable level of exposure in AI results, with biologics and small molecules leading AI exposure on a Visibility Index of 94, an average rank of 5.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Bristol-Myers Squibb, the average Visibility Index is about 41, with limited LLM confidence at roughly 33% and moderate brand discovery around 50%. For the top entity biologics and small molecules, AI responses show very strong confidence at about 84% and very strong brand match near 95%, indicating strong visibility quality for the strongest touchpoint. Another key entity, pharmaceutical research and development, holds a above average Visibility Index of 88 with very strong discovery (about 100% of responses) and solid confidence near 67%. Another key entity, innovative cancer treatments, holds a extremely low Visibility Index of 22 with moderate discovery (about 50% of responses) and very limited confidence near 16%. Taken together, these results show that Bristol-Myers Squibb is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Bristol-Myers Squibb

Website: bms.com

Stock Symbol: BMY

Sector: Health Care Leaderboard

Industry: Pharmaceuticals

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Relevant Entities

Pharmaceutical research and development Innovative cancer treatments Biologics and small molecules Chronic disease management solutions Patient-centered healthcare initiatives See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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