Assurant AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Assurant (assurant.com) reflects an extremely low level of exposure in AI results, where consumer product coverage options is the strongest entity with a Visibility Index of 55, typical rank around 6.0, and appearing in roughly 75% of AI replies. Across all 5 entities linked to Assurant, the average Visibility Index is about 14, with very limited LLM confidence at roughly 18% and limited brand discovery around 20%. For the top entity consumer product coverage options, AI responses show very strong confidence at about 91% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Insurance and protection services also contributes to the brand’s footprint, with a Visibility Index of 13, limited discovery close to 25% and no measurable confidence around 0%. Overall, the report highlights sizeable gaps in how Assurant is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Assurant

Website: assurant.com

Stock Symbol: AIZ

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Risk management solutions provider Insurance and protection services Consumer product coverage options Financial security for businesses Comprehensive claims handling processes See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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