Assurant

ChatGPT Visibility Report

AI Brand Visibility for Assurant (assurant.com) points to an extremely low level of exposure in AI results, with consumer product coverage options leading AI exposure on a Visibility Index of 55, an average rank of 6.0, and appearing in around 75% of measured iterations. Across all 5 entities linked to Assurant, the average Visibility Index is about 14, with very limited LLM confidence at roughly 18% and limited brand discovery around 20%. For the top entity consumer product coverage options, AI responses show very strong confidence at about 91% and very strong brand match near 100%, indicating below target visibility quality for the strongest touchpoint. Insurance and protection services also contributes to the brand’s footprint, with a Visibility Index of 13, limited discovery close to 25% and no measurable confidence around 0%. Taken together, these results show that Assurant is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: Assurant

Website: assurant.com

Stock Symbol: AIZ

Sector: Financials Leaderboard

Industry: Insurance: Property and Casualty (Stock)

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Risk management solutions provider Insurance and protection services Consumer product coverage options Financial security for businesses Comprehensive claims handling processes See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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