Yum Brands AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Yum Brands (yum.com) reflects an absence of AI visibility at this time, with all entities evaluated at zero for visibility, discovery, confidence and brand match. Until stronger brand signals and more diverse entities are introduced, results for Yum Brands should be interpreted as “not yet present” rather than underperforming.

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Company Name: Yum Brands

Website: yum.com

Stock Symbol: YUM

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Relevant Entities

Fast food restaurant industry Quick service dining options Global food franchise network Convenience meal solutions Innovative culinary experiences See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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