Netflix AI Brand Visibility (February, 2026)
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Executive Visibility Summary
AI Brand Visibility for Netflix (netflix.com) shows a developing but still below-target level of exposure in AI results, led by digital entertainment industry with a Visibility Index of 99, an average rank of 1.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Netflix, the average Visibility Index is about 69, with very strong LLM confidence at roughly 100% and very strong brand discovery around 80%. For the top entity digital entertainment industry, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, online streaming services shows below target visibility, combining a Visibility Index of 62 with solid discovery near 75% and very strong confidence near 100%. Another key entity, subscription-based video platform, holds a below target Visibility Index of 62 with solid discovery (about 75% of responses) and very strong confidence near 100%. Overall, the report clarifies where Netflix already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| online streaming services | netflix.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| subscription-based video platform | netflix.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| on-demand movie and shows | netflix.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| original content production | netflix.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| digital entertainment industry | netflix.com | 1 | 100% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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