MGM Resorts International AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for MGM Resorts International (mgmresorts.com) indicates a low but measurable level of exposure in AI results, with gaming entertainment destinations currently at the top of the list on a Visibility Index of 99, an average rank of 5.0, and discovery close to 100%. Across all 5 entities linked to MGM Resorts International, the average Visibility Index is about 33, with moderate LLM confidence at roughly 42% and limited brand discovery around 35%. For the top entity gaming entertainment destinations, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, luxury hotel and casino experience, holds a low Visibility Index of 43 with moderate discovery (about 50% of responses) and very strong confidence near 80%. Conference and event spaces also contributes to the brand’s footprint, with a Visibility Index of 23, limited discovery close to 25% and limited confidence around 31%. In summary, MGM Resorts International has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: MGM Resorts International

Website: mgmresorts.com

Stock Symbol: MGM

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Luxury hotel and casino experience Entertainment and dining options Conference and event spaces Spa and wellness services Gaming entertainment destinations See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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