Merck AI Brand Visibility (February, 2026)

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Executive Visibility Summary

AI Brand Visibility for Merck (merck.com) reflects a low but measurable level of exposure in AI results, where pharmaceutical research and development is the strongest entity with a Visibility Index of 96, typical rank around 2.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Merck, the average Visibility Index is about 43, with moderate LLM confidence at roughly 44% and moderate brand discovery around 45%. For the top entity pharmaceutical research and development, AI responses show very strong confidence at about 92% and solid brand match near 62%, indicating strong visibility quality for the strongest touchpoint. Vaccine production for diseases also contributes to the brand’s footprint, with a Visibility Index of 96, very strong discovery close to 100% and very strong confidence around 92%. Biotechnology advancements in medicine also contributes to the brand’s footprint, with a Visibility Index of 24, limited discovery close to 25% and limited confidence around 35%. Taken together, these results show that Merck is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
pharmaceutical research and development merck.com 2 92% 4/4 / (5%) 100% 100 62%
healthcare innovation solutions merck.com 0 0% 0/0 / (0%) 0% 0 0%
biotechnology advancements in medicine merck.com 13 35% 1/4 / (1.25%) 25% 13 62%
global health initiatives focus merck.com 0 0% 0/0 / (0%) 0% 0 0%
vaccine production for diseases merck.com 4 92% 4/4 / (5%) 100% 100 100%
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