Liberty Mutual Insurance Group AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Liberty Mutual Insurance Group (libertymutual.com) reflects a strong, well-established level of exposure in AI results, where auto insurance coverage options is the strongest entity with a Visibility Index of 95, typical rank around 5.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Liberty Mutual Insurance Group, the average Visibility Index is about 91, with solid LLM confidence at roughly 77% and very strong brand discovery around 100%. For the top entity auto insurance coverage options, AI responses show very strong confidence at about 87% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Insurance discounts for safe driving also contributes to the brand’s footprint, with a Visibility Index of 94, very strong discovery close to 100% and very strong confidence around 85%. In addition, homeowners insurance policy details shows strong visibility, combining a Visibility Index of 93 with very strong discovery near 100% and very strong confidence near 83%. In summary, the patterns here show how Liberty Mutual Insurance Group is interpreted by large language models and provide a roadmap for where to deepen or rebalance AI exposure.

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Company Name: Liberty Mutual Insurance Group

Website: libertymutual.com

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Relevant Entities

Auto insurance coverage options Homeowners insurance policy details Affordable liability protection plans Insurance discounts for safe driving Customizable business insurance solutions See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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