Humana

ChatGPT Visibility Report

AI Brand Visibility for Humana (humana.com) reflects a low but measurable level of exposure in AI results, where medicare advantage coverage details is the strongest entity with a Visibility Index of 93, typical rank around 4.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Humana, the average Visibility Index is about 41, with limited LLM confidence at roughly 38% and moderate brand discovery around 45%. For the top entity medicare advantage coverage details, AI responses show very strong confidence at about 81% and moderate brand match near 57%, indicating strong visibility quality for the strongest touchpoint. In addition, health insurance plans options shows strong visibility, combining a Visibility Index of 90 with very strong discovery near 100% and solid confidence near 72%. Wellness programs and resources also contributes to the brand’s footprint, with a Visibility Index of 24, limited discovery close to 25% and limited confidence around 35%. In summary, Humana has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

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Company Name: Humana

Website: humana.com

Stock Symbol: HUM

Sector: Health Care Leaderboard

Industry: Health Care: Insurance and Managed Care

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Relevant Entities

Health insurance plans options Medicare advantage coverage details Wellness programs and resources Online health management tools Personalized care service solutions See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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