Humana AI Brand Visibility (February, 2026)

ChatGPT Visibility Report

AI Brand Visibility for Humana (humana.com) indicates a low but measurable level of exposure in AI results, with medicare advantage coverage details currently at the top of the list on a Visibility Index of 93, an average rank of 4.0, and discovery close to 100%. Across all 5 entities linked to Humana, the average Visibility Index is about 41, with limited LLM confidence at roughly 38% and moderate brand discovery around 45%. For the top entity medicare advantage coverage details, AI responses show very strong confidence at about 81% and moderate brand match near 57%, indicating strong visibility quality for the strongest touchpoint. Another key entity, health insurance plans options, holds a strong Visibility Index of 90 with very strong discovery (about 100% of responses) and solid confidence near 72%. Another key entity, wellness programs and resources, holds a extremely low Visibility Index of 24 with limited discovery (about 25% of responses) and limited confidence near 35%. Overall, the report highlights sizeable gaps in how Humana is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Humana

Website: humana.com

Stock Symbol: HUM

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Relevant Entities

Health insurance plans options Medicare advantage coverage details Wellness programs and resources Online health management tools Personalized care service solutions See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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