Hanover Insurance Group AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Hanover Insurance Group (hanover.com) reflects an extremely low level of exposure in AI results, where commercial and personal lines insurance is the strongest entity with a Visibility Index of 79, typical rank around 14.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Hanover Insurance Group, the average Visibility Index is about 16, with very limited LLM confidence at roughly 8% and limited brand discovery around 20%. For the top entity commercial and personal lines insurance, AI responses show moderate confidence at about 40% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. Taken together, these results show that Hanover Insurance Group is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
comprehensive insurance coverage options	hanover.com	0	0%	0/0 / (0%)	0%	0	0%

risk management and assessment services	hanover.com	0	0%	0/0 / (0%)	0%	0	0%

personalized customer service solutions	hanover.com	0	0%	0/0 / (0%)	0%	0	0%

commercial and personal lines insurance	hanover.com	14	40%	4/4 / (5%)	100%	100	100%

claims support and assistance programs	hanover.com	0	0%	0/0 / (0%)	0%	0	0%

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Company Overview

Company Name: Hanover Insurance Group

Website: hanover.com

Stock Symbol: THG

About:

Hanover Insurance Group delivers comprehensive insurance solutions, prioritizing strong customer relationships and reliable protection for individuals, families, and businesses across diverse industries nationwide.

AI Brand Visibility Targets

Relevant Entities

Comprehensive insurance coverage options
Risk management and assessment services
Personalized customer service solutions
Commercial and personal lines insurance
Claims support and assistance programs

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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