First American Financial AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for First American Financial (firstam.com) shows a low but measurable level of exposure in AI results, led by title insurance and services with a Visibility Index of 99, an average rank of 1.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to First American Financial, the average Visibility Index is about 37, with moderate LLM confidence at roughly 51% and moderate brand discovery around 40%. For the top entity title insurance and services, AI responses show very strong confidence at about 100% and solid brand match near 77%, indicating strong visibility quality for the strongest touchpoint. Property data and analytics also contributes to the brand’s footprint, with a Visibility Index of 44, moderate discovery close to 50% and very strong confidence around 83%. In addition, mortgage information services shows low visibility, combining a Visibility Index of 40 with moderate discovery near 50% and solid confidence near 70%. Taken together, these results show that First American Financial is still early in its AI visibility journey and will benefit from focused initiatives to increase recognition in model responses.

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Company Name: First American Financial

Website: firstam.com

Stock Symbol: FAF

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Relevant Entities

Title Insurance and Services Real Estate Transaction Solutions Property Data and Analytics Risk Management in Transactions Mortgage Information Services See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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