Farmers Insurance Exchange AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for Farmers Insurance Exchange (farmers.com) reflects a low but measurable level of exposure in AI results, where homeowners insurance coverage options is the strongest entity with a Visibility Index of 95, typical rank around 5.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Farmers Insurance Exchange, the average Visibility Index is about 38, with limited LLM confidence at roughly 35% and moderate brand discovery around 40%. For the top entity homeowners insurance coverage options, AI responses show very strong confidence at about 89% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, auto liability protection policies shows strong visibility, combining a Visibility Index of 94 with very strong discovery near 100% and very strong confidence near 86%. Overall, the report highlights sizeable gaps in how Farmers Insurance Exchange is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.

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Company Name: Farmers Insurance Exchange

Website: farmers.com

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Relevant Entities

Homeowners insurance coverage options Auto liability protection policies Business property risk management Life insurance financial planning Emergency preparedness and recovery See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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