Farmers Insurance Exchange AI Brand Visibility (December, 2025)
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Executive Visibility Summary
AI Brand Visibility for Farmers Insurance Exchange (farmers.com) reflects a low but measurable level of exposure in AI results, where homeowners insurance coverage options is the strongest entity with a Visibility Index of 95, typical rank around 5.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to Farmers Insurance Exchange, the average Visibility Index is about 38, with limited LLM confidence at roughly 35% and moderate brand discovery around 40%. For the top entity homeowners insurance coverage options, AI responses show very strong confidence at about 89% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. In addition, auto liability protection policies shows strong visibility, combining a Visibility Index of 94 with very strong discovery near 100% and very strong confidence near 86%. Overall, the report highlights sizeable gaps in how Farmers Insurance Exchange is surfaced by large language models, underscoring the need for stronger brand signals and content aligned to AI discovery.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| homeowners insurance coverage options | farmers.com | 5 | 89% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| auto liability protection policies | farmers.com | 6 | 86% | 4/4 / (5%) | 100% | 100 | 100% | ||||
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| business property risk management | farmers.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| life insurance financial planning | farmers.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| emergency preparedness and recovery | farmers.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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