Cracker Barrel Old Country Store AI Brand Visibility (December, 2025)
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ChatGPT Visibility Report
Executive Visibility Summary
AI Brand Visibility for Cracker Barrel Old Country Store (crackerbarrel.com) shows a developing but still below-target level of exposure in AI results, led by family-friendly meal destination with a Visibility Index of 95, an average rank of 3.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Cracker Barrel Old Country Store, the average Visibility Index is about 56, with solid LLM confidence at roughly 76% and solid brand discovery around 65%. For the top entity family-friendly meal destination, AI responses show very strong confidence at about 89% and solid brand match near 60%, indicating strong visibility quality for the strongest touchpoint. Country-themed dining atmosphere also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Home-style cooking restaurant also contributes to the brand’s footprint, with a Visibility Index of 62, solid discovery close to 75% and very strong confidence around 100%. Overall, the report clarifies where Cracker Barrel Old Country Store already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.
AI BRAND ENTITY REPORT
| Entity | Website | Rank (Avg) | LLM Confidence | Brand Appearance (SoV) | Brand Discovery | Brand Target | Brand Match | Visibility Index | |||
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| southern comfort food experience | crackerbarrel.com | 1 | 93% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| country-themed dining atmosphere | crackerbarrel.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| home-style cooking restaurant | crackerbarrel.com | 1 | 100% | 3/4 / (3.75%) | 75% | 13 | 100% | ||||
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| vintage retail shopping options | crackerbarrel.com | 0 | 0% | 0/0 / (0%) | 0% | 0 | 0% | ||||
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| family-friendly meal destination | crackerbarrel.com | 3 | 89% | 4/4 / (5%) | 100% | 100 | 60% | ||||
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