Bank of America AI Brand Visibility (December, 2025)

AI BRAND VISIBILITY CHART

ChatGPT Visibility Report

Executive Visibility Summary

AI Brand Visibility for Bank of America (bankofamerica.com) shows a developing but still below-target level of exposure in AI results, led by personal financial services with a Visibility Index of 99, an average rank of 2.0, and discovery in about 100% of sampled responses. Across all 5 entities linked to Bank of America, the average Visibility Index is about 57, with moderate LLM confidence at roughly 51% and solid brand discovery around 60%. For the top entity personal financial services, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Another key entity, credit and debit card offerings, holds a strong Visibility Index of 93 with very strong discovery (about 100% of responses) and very strong confidence near 82%. In addition, mortgage lending options shows strong visibility, combining a Visibility Index of 91 with very strong discovery near 100% and solid confidence near 75%. Overall, the report clarifies where Bank of America already performs well in AI results and which entities should be prioritized to further strengthen visibility and consistency.

AI BRAND ENTITY REPORT

Entity	Website	Rank (Avg)	LLM Confidence	Brand Appearance (SoV)	Brand Discovery	Brand Target	Brand Match
personal financial services	bankofamerica.com	2	100%	4/4 / (5%)	100%	100	100%

online banking solutions	bankofamerica.com	0	0%	0/0 / (0%)	0%	0	0%

investment and wealth management	bankofamerica.com	0	0%	0/0 / (0%)	0%	0	0%

mortgage lending options	bankofamerica.com	3	75%	4/4 / (5%)	100%	100	73%

credit and debit card offerings	bankofamerica.com	5	82%	4/4 / (5%)	100%	100	100%

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Company Overview

Company Name: Bank of America

Website: bankofamerica.com

Stock Symbol: BAC

About:

Bank of America supports personal and business financial goals through trusted banking solutions, digital tools, local expertise, secure services, and a commitment to customer satisfaction.

AI Brand Visibility Targets

Relevant Entities

Personal financial services
Online banking solutions
Investment and wealth management
Mortgage lending options
Credit and debit card offerings

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Report Information

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About RankLens

RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Metric Definitions

Rank (Avg): Average ranking position of the entity across all sampling iterations (lower is better).
LLM Confidence: The normalized confidence score the LLM reports for its answers including your brand.
Brand Appearance (SoV): How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.
Brand Discovery: The probability (as a percentage) that the brand appears in an LLM response for the tested entities.
Brand Target: A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.
Brand Match: Accuracy of matching the results to the intended brand name or website.
Visibility Index: An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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