Auto-Owners Insurance AI Brand Visibility (December, 2025)

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Executive Visibility Summary

AI Brand Visibility for Auto-Owners Insurance (auto-owners.com) points to a low but measurable level of exposure in AI results, with comprehensive insurance coverage options leading AI exposure on a Visibility Index of 79, an average rank of 15.0, and appearing in around 100% of measured iterations. Across all 5 entities linked to Auto-Owners Insurance, the average Visibility Index is about 32, with limited LLM confidence at roughly 23% and limited brand discovery around 35%. For the top entity comprehensive insurance coverage options, AI responses show limited confidence at about 39% and very strong brand match near 100%, indicating above average visibility quality for the strongest touchpoint. Another key entity, local agent support services, holds a below target Visibility Index of 52 with limited discovery (about 25% of responses) and limited confidence near 33%. Another key entity, affordable premiums and discounts, holds a low Visibility Index of 30 with moderate discovery (about 50% of responses) and moderate confidence near 41%. In summary, Auto-Owners Insurance has limited current reach inside AI systems, making this a baseline from which to track gains as optimization work is rolled out.

AI BRAND ENTITY REPORT
Entity Website Rank (Avg) LLM Confidence Brand Appearance (SoV) Brand Discovery Brand Target Brand Match Visibility Index
comprehensive insurance coverage options auto-owners.com 15 39% 4/4 / (5%) 100% 100 100%
customized financial protection solutions auto-owners.com 0 0% 0/0 / (0%) 0% 0 0%
local agent support services auto-owners.com 18 33% 1/4 / (1.25%) 25% 100 76%
reliable risk management strategies auto-owners.com 0 0% 0/0 / (0%) 0% 0 0%
affordable premiums and discounts auto-owners.com 14 41% 2/4 / (2.5%) 50% 0 100%
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