American Express AI Brand Visibility (December, 2025)

ChatGPT Visibility Report

AI Brand Visibility for American Express (americanexpress.com) reflects a developing but still below-target level of exposure in AI results, where credit card rewards programs is the strongest entity with a Visibility Index of 99, typical rank around 1.0, and appearing in roughly 100% of AI replies. Across all 5 entities linked to American Express, the average Visibility Index is about 52, with moderate LLM confidence at roughly 52% and solid brand discovery around 60%. For the top entity credit card rewards programs, AI responses show very strong confidence at about 100% and very strong brand match near 100%, indicating strong visibility quality for the strongest touchpoint. Financial services for consumers also contributes to the brand’s footprint, with a Visibility Index of 88, very strong discovery close to 100% and solid confidence around 67%. Premium customer service experience also contributes to the brand’s footprint, with a Visibility Index of 57, solid discovery close to 75% and very strong confidence around 87%. Taken as a whole, these findings give American Express a concrete view of where AI models recognise the brand today and where targeted improvements can deliver the most lift.

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Company Name: American Express

Website: americanexpress.com

Stock Symbol: AXP

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Relevant Entities

Financial services for consumers Credit card rewards programs Travel benefits and insurance Business expense management solutions Premium customer service experience See More Entities

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RankLens measures how visible a brand is inside large language models (LLMs). It runs controlled sampling of AI responses, tracks where and how often your brand is mentioned, and normalizes the results into a Visibility Index so you can benchmark and track AI brand presence over time. RankLens is based on Entity-Conditioned Probing + Resampling principles.

Rank (Avg)

Average ranking position of the entity across all sampling iterations (lower is better).

LLM Confidence

The normalized confidence score the LLM reports for its answers including your brand.

Brand Appearance (SoV)

How many times the brand or website appears in the sampled responses out of total iterations. Share of Voice (SoV): % of all responses the AI assigned to a brand compared to all other brands.

Brand Discovery

The probability (as a percentage) that the brand appears in an LLM response for the tested entities.

Brand Target

A normalized measure based on confidence interval width showing how tightly focused the LLM responses are on the brand.

Brand Match

Accuracy of matching the results to the intended brand name or website.

Visibility Index

An overall score out of 100 combining probability, confidence, and targeting to summarize AI brand visibility.

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